This series includes posters and an experimental publication. It was developed as an experimental graphic design project after reading Karl Gerstner’s Designing Programmes: Programme as Typeface, Typography, Picture, Method. In this book, Gerstner proposes that design should not only be understood as a fixed visual outcome, but as a rule-based system capable of generating results. In this context, a “programme” refers to a method: by setting conditions, variables and relationships, visual forms can continue to change and develop within a set of rules.
In this project, I treat foam net packaging as a visual programme from everyday life. It has a repeated net-like structure, but when it wraps different objects, it stretches, distorts and reorganises itself according to their forms. As a result, the original boundary of the object becomes blurred, while the package and the object form a new whole. The repetition, concealment, variation and structural relationships produced through this process became the basis for my experiments with image-making, posters and publication design.
Designer: Yumeng Tian
Date: 7/24/2024
Details: A0, 841 × 1189 mm
Venue: GROUP EXHIBITION, Artinno Town A2-302, Hangzhou, China.