A Mid-Autumn Festival packaging project created by the Shenzhen Graphic Design Association (SGDA) in collaboration with Momagi, designed for its members and partners.
In an industry where everything gets overworked, we turned the mooncake into a design joke. The copy plays on familiar creative-industry requests: make the type bigger, make the logo bigger, and make the ambition bigger too. Add some passion, sesame and salted egg yolk, and the result is design served hot, bold and slightly greasy ;)
Designer: Yumeng Tian, Zhihui Jiang,
Jiaxing Liu, Yiting Huang
Date: 10/2023
Quantity: 800 pieces for each
Venue: Shenzhen, China.