A Picture is Worth a Thousand Words

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This project focuses on hemp as a biomaterial, using brand guidelines and information design to introduce its wide range of applications, ecological benefits and processing methods. Hemp is not only one of the most transformative materials in human history, but also a sustainable material with broad potential across fields such as textiles, construction, food, paper and bioplastics.

Due to common stereotypes and misunderstandings, the environmental value of hemp is often overlooked. This project aims to reintroduce hemp through a clear, systematic and accessible visual language. By organising information, material knowledge and visual identity, it seeks to challenge one-dimensional perceptions of hemp and help audiences understand its importance within sustainable development.

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Yumeng Tian, Chengcheng Ma
2022
Various
Xiamen, China.